I Thought DeMellier Bags Were Overhyped—Now I Want One in Every Color

I tried this “quiet luxury” brand in 2021 and wasn’t impressed. But something changed—and suddenly I’m budgeting for five. Here’s the brutally honest review.

I love this more than the iconic Birkin. Yea, I said it.

Hey Friend!
Listen. I’ve been around the luxury handbag block.

Milan Fashion Week in the ’90s. A borderline religious obsession with Sex and the City. I’ve owned some icons, and I’ve seen plenty of brands lose the plot.

So when I first tried DeMellier London back in 2021, I was ready to be obsessed.

I wasn’t.

The stitching was off. The leather was stiff. It felt more “nice try” than “forever favorite.” So I sent it back and forgot about it.

Cut to now: I tried again.
And let me just say… this brand did a full glow-up.
Now I’m over here building a wishlist like I’m preparing for bag-based apocalypse.

Wait—Who’s DeMellier?

Clean minimalist styles and goldilocks size

Let me put you on.

DeMellier London is a women-founded, women-led luxury bag brand that finally understands how to make something beautiful and functional, without slapping a logo the size of Texas on it.

• Founded in 2017 by Mireia Llusia-Lindh

• Designed in London, handcrafted in Spain

• Made with sustainably sourced Italian & Spanish leathers (more on that in another post)

• Built for real women, real lives, and real damn standards

The in-house design team? All women.
The vibe? Modern architecture meets soft power.
The mission? Empower women, fund vaccines, and never sell you something that’ll fall apart after one brunch.

So…What Changed?