Welcome to The Beauty Stack
The home for women over 40 who want real skincare results without the bullshit.
Led by Sonia Roselli—a pro makeup artist, esthetician, and skincare formulator with 30+ years of experience—we’re here to make sure you look and feel unstoppable in this next chapter of your life.
When you join, you’re not just a member—you’re part of a powerhouse community that’s all about results.
Beauty Stack Perks:
Free Subscribers:
Beauty & F-Bombs Podcast: A new podcast every Friday.
Occasional Public Posts: Sneak peeks and valuable insights.
Members-Only Content:
The Skincare Report: Real solutions for all skin concerns.
Real Beauty Reviews: No affiliate links—what I recommend is only for you.
The Rosacea Report: Benefit from my 20 years of experience.
Cosmetic Procedures: Helping you make informed decisions.
Monthly Live Q&As: Ask me anything during our live sessions.
Paid Members Get Exclusive Community Chat Access.
Important Note: I’m an esthetician with decades of experience, but I can't diagnose or offer medical advice. I'll help you ask the right questions and advocate for your skin.
VIP Member Perks
Everything in the Monthly & Annual plans, plus:
20% off all products at soniaroselli.com while you're a Founding Member.
Priority Access to new content and product launches.
VIP Member-Only Access.
About Me
Hey, I’m Sonia Roselli.
I’m 56, originally from Chicago, now living in Austin, Texas.
I’ve spent over 30 years in beauty—as a makeup artist, esthetician, skincare formulator, and founder of soniaroselli.com.
I’ve worked Milan Fashion Week, red carpets, celebrities, and more Chicago brides than I can count.
Before launching my own line, I helped build beauty brands you’ve definitely heard of. Now I make skincare that actually works—for real skin, not filtered fantasy.
A few things I love:
My Cavalier King Charles twins, Frankie & Zoë (second-gen, RIP Louie)
My 19-year-old Siamese cat brothers, Miko & Yum Yum
Restoration Hardware
Apple everything
Tech, e-commerce, and building beautiful things
Eyewear that makes a statement
Expensive handbags (they’re an investment, don’t argue)
True crime and vintage TV—Mary Tyler Moore, Cheers, Frasier
Podcasts I love Pivot, Prof G and Small Town Dicks (Paul Holes is my boy crush!)
My husband, Nick. AKA, “Pants”.
I don’t sugarcoat, I don’t gatekeep, and I definitely don’t do fluff. Welcome.
PS: Our paid member community is troll-free, bot-proof, and full of smart humans. But hey, it’s still the internet. Stay sharp.
Sonia
